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Salomon Masterbrand

Art-direction

 

We helped a renowned advertising agency to rebrand Salomon and a big part of it was to give their product photography an update.

The new strategic line that the team came up with for Salomon was 'Time to Play' so we wanted to take that idea of movement, action and playfulness to their product photography. We decided to always surround the products with elements that will naturally surround the products in real life situations. We then used these visuals in product ads and "tech-posters".

 

To really highlight the product benefits, we decided to always surround the products with elements that will naturally get in direct contact with the products in real life situations.

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