We were asked to work on the Salomon master brand and a big and important part of it was to redesign the S/LAB logo and to give it a more modern look. The Salomon 'S' had to be incorporated into the lock-up, representing the 'S'. We landed in a stripped back and almost futuristic logo marque.
We wanted to capture the true benefit of the S/LAB brand: modern functions and light and versatile fabrics.
See more on the Salomon website