Nikka was founded in 1934, and wanted to celebrate their 80th anniversary. We were asked to create a pop-up bar and everything around it: a logo, the visual identity, POS and more.
We went with the idea of the magic effect of blends (since 'From the Barrel' is an amazing blend of malt and grain whiskies). Famous bartenders from all around Europe was invited to participate in creating their best cocktail possible using Nikka Whisky. Their perfect blends. All communication was based on this idea. We also named the event 51.4, a nod to the abn 51.4% of the bottle.
In japan a bottle of Sake, by tradition, is shared between friends. The cocktails were all served in the original From the Barrel bottle, perfectly sized for 3-4 people.
In collaboration with Sid Lee Paris