Who we are

Ström & Jag is an independent design studio based in Stockholm, founded in 2013. We bring experiences from all around the world — Sydney, London and Paris to make sure we deliver unique, engaging and up to date work.

We have a network of writers, photographers, animators and other expert individuals who we partner with to meet the specific needs of a project. This approach allows us to always treat the project with the tools necessary.


What we do

We specialise in branding and visual communication and together with our clients we develop strategic and bespoke design solutions. We work closely with our clients to help them define their brand and to clarify their offer, from the early stages of idea and concept all the way to production and realization.

We’ve had the privilege of working with clients such as Nikka Whisky, Absolut Vodka, Samsung, IntelLa Maison du Whisky, and The Dalmore; and collaborate with agencies such as SID LEE ParisSID LEE New Yorkpeoplewelike and Brand Union.

You can see some selected projects in our Work section.


The Founders

Our team is led by Malin Holmström and Hampus Jageland. They have almost a decade of industry experience and has worked in Sydney, Paris, London and Stockholm.  

They have received numerous industry awards; including 2 x Red Dot Awards, 10 x AGDA, 3 x D&AD In-Books, 3 x Graphis, AWARD, Wolda, HOW International Awards, Yellow Sock Award, Shine Award and Blues Point Award. They have also been featured and written about in over 50 magazines and books all around the world; including DesktopCreative ReviewGrafik Magazine and Cap&Design


Areas of Expertise

Brand Identity
Logotypes & Brand Marks
Identity Systems
Brand Guidelines

Visual Communication
Art Direction
Graphic Design
Type Design

Tactile Media
Editorial Design
Book Design
Printed Materials


Digital Media
Website Design
Apps & User Interface

Graphic Environments
Set & Retail Design
Signage & Wayfinding


Selection of clients